Jena/Eisfeld, March 18, 2010 – At the 37th IWA (International Trade Fair for Hunting and Sporting Arms), which was held between March 12 and March 15 in Nuremberg, Analytik Jena AG reported a high level of incoming orders. In the Optics business unit, the Jena-based specialist for measuring technology, which develops, produces and sells high-quality optoelectronic consumer products for the global market under the brand name DOCTER^® at its Eisfeld site in southern Thuringia, closed with more than EUR 1.3 million.

“Despite the weak global economy, this year saw us once again acquiring export orders while maintaining a stable order situation with our German contractual partner Frankonia for the current year”, said Reinhard Jacob, head of the Optics business unit at Analytik Jena. “We are also delighted to have concluded a new contract with a high-performing French wholesale enterprise that will sell our DOCTER^® products throughout France”, he adds, summing up Analytik Jena’s participation at the IWA.

Analytik Jena showcased two brand-new products at the IWA: the observation spyglass ASPECTEM and the new DOCTER^® range of binoculars with a lens diameter of 42 cm. ASPECTEM 80 / 500 ED features a range of high-performance lenses that substantially improve and optimize image quality. The special ED lenses capture razor-sharp images right up to the edge of the image field and ensure high-fidelity colour rendering, thereby allowing users to perform observation tasks even under difficult conditions.
With the DOCTER^® 8x42 ED and DOCTER^® 10x42 ED, Analytik Jena is breaking new ground for binoculars with lens diameters of 42 cm. Using state-of-the-art casing materials, Analytik Jena has managed to reduce the weight of this series (whose products can be used for hunting as well as for all outdoor activities such as trekking, camping or sailing) by 15 % in comparison with predecessor models. The new products are scheduled for launch in July 2010.


“Each year, the IWA is an important indicator of the future development of this sector which, more than any other, is affected by global economic uncertainties due to the consumer-oriented target groups on our portfolio”, says Klaus Berka, Chairman of the Executive Board of Analytik Jena AG. “Given the economic recovery in the Optics business unit, we expect the situation to improve again over the medium term.”

In the 37 years since it was launched, the IWA has become the world’s leading trade fair for hunting and sporting arms, traditional outdoor activities and safety equipment. This year at the exhibition site in Nuremberg, over 1,100 exhibitors from Germany and elsewhere showcased their wares – including several hundred brand-new products and innovations – to around 32,000 international trade visitors.